You are invited to our THEO Trunk Show Saturday 1-11!


You and your friends and family are INVITED Saturday January 11th from 11-4!!! There is no junk in this trunk! Come to our Theo trunk show to see the latest styles. Be the first to buy- look fun, edgy, stylish, cool, artsy or just plain great! Start off the new year with a new look! We will have food, drinks and a gift bag with purchase!



Skulls, Daggers, Roses, Crosses and Hearts-King Baby-Queen Baby


This is Queen Baby black onyx bead and sterling silver skull charm bracelet. Mitchell Binder, the owner and designer of King and Queen Baby jewelry started designing jewelry at age 15. He designs bracelets, earrings, necklaces, charms, rings, belt buckles, cuff links, tie bars, bags, wallets, wallet chains, money clips and apparel. Rock stars and Hollywood stars are some of his biggest customers. His hand crafted pieces are a combination of sterling silver, precious stones, and leather. His line often feature skulls, daggers, roses, crosses and hearts. Come see our collection!


There's NO junk in this trunk! Theo trunk show!


You and your friends and family are INVITED Saturday January 11th from 11-4!!! There is no junk in this trunk! Come to our Theo trunk show to see the latest styles. Be the first to buy- look fun, edgy, stylish, cool, artsy or just plain great! Start off the new year with a new look! We will have food, drinks and a gift bag with purchase!

Alessi-fun-modern houseware


ALESSI housewares are so fun, modern, and can be a great conversational piece! Come see our collection!

Happy New Year from Ioptics!


Happy New Year from Ioptics Eyewear in Sarasota!  We wish you a Happy, Healthy, and Prosperous new year! We thank all of our customers and look forward to meeting new ones!


Thank you to our Finland Customers!


Here is a HAPPY customer wearing her Swissflex glasses with one of our Opticians who is wearing glasses by Theo. Her husband wrote us and said,"We would like to take this opportunity and thank you warmly for helping my wife to find very elegant glasses. It goes without saying that you are the artist and we are the ones having the privilege to enjoy the results of your creative work. We hope to be back in town in 2014, and we look forward to our visit to The Ioptics Store." This lovely couple visits us in Sarasota from Finland!

Do you know what Boxing Day is?


December 26th is Boxing Day. Boxing Day is when servants and tradesmen would receive gifts from their bosses or employers known as the Christmas Box. This day is observed in the United Kingdom, Canada, Hong Kong, Australia, New Zealand, South Africa, Trinidad and Tobago. Any employee would love this box of Chrome Hearts glasses! Happy Boxing Day! If you don't observe this day because you live in the United States do an act of goodwill today to make someone smile.

Merry Christmas and Happy New Year!


Ioptics Eyewear and Etnia Barcelona wish you a Merry Christmas and Happy New Year!

Do you take your glasses off with one hand?


Do you have a bad habit of taking your glasses off with one hand? When you do that you stretch out the temples and the glasses fall down your nose. Doing this will make you have to get frequent adjustments to keep them on your nose. S+ARCK glasses have a special hindge that rotates the temples like your shoulder and keeps the temples tight to your face. This means the glasses stay on your nose and you don't have to get frequent adjustments. These are a great frame for someone who is rough on their glasses. Come get your S+ARCK eyeglasses!

Salt-simple eyewear-quality craftsmanship


SALT eyewear has a simple, minimalist appearance in a premium, quality craftsmanship. Their look is classic and timeless. The companies mission is to make premium handcrafted eyewear for people who like simple things made well.

Awesome look of Alain Mikli!


These Alain Mikli glasses make a fun, stylish everyday look or a great pair of sunglasses. Treat yourself to something new for the New Year! Come see our Alain Mikli collection; you'll be one step closer to looking fabulous!


Wissing eyeglasses- Colorful, different, and FUN!


These Wissing frames make great readers, sunglasses, and everyday glasses! They are so colorful, and fun and many of our customers love them! These are the type of glasses that people can't help but notice and compliment you on. Be sure to tell them you got them at Ioptics in Sarasota!

Tom Ford eyewear-Fashion conscience since 2005!


Tom Ford studied art history, architecture, designed womenswear, was the Creative Director for Gucci, Creative Director for Yves Saint Laurent Rive Gauche and YSL Beaute, Vice Chairman of Management for Gucci, and in April of 2005 Ford announced the creation of the Tom Ford brand. Tom Ford eyewear has been extremely successful and rank in the top 3 brands at specialty stores worldwide.

Santa got his sunglasses at Ioptics!


Oliver Peoples polarized sunglasses!


Oliver Peoples polarized sunglasses make a great gift for your self or someone special! The polarized lenses take away glare as well as protects your eyes from harmful UV rays. Driving is so much more pleasant at sunrise and sunset while wearing polarized sunglasses. You'll LOVE them!

Handmade gifts out the wazoo for everyone and you!


This Saturday, December 14, from 12-5pm at the Sarasota Municipal Audtorium there will be handmade holiday gifts out of the wazoo for everyone on your list including you!  12 and under Free. Adults $5

Time for a new RAPP watch!


Time for a new accessory! RAPP watches are here and make great gifts. They are made with a high grade stainless steel that come in a variety of finishes, date chronograph and are water resistant from 30 to 50 meters. They are designed in Miami, FL with special attention to details, uniqueness, and creativity. 

Ooh La la- Barton Perreira sunglasses!


Barton Perreira eyewear is elegant, luxurious, and fashion conscience. Treat yourself to a pair! Start the new year looking fabulous!

Need new glasses or know someone who does? We sell gift certificates!


Flexible spending - if you don't use it you loose it! Hurry on in!


If you have a flexible spending account remember if you don't use it, you will loose it! It ends on December 31, 2013! Hurry on in and buy yourself some new glasses for the new year!

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